Sales Executive – Job Description (Retail Supermarket)
Position
Sales Executive / Floor Executive
Reports To
Store Manager / Floor Supervisor
Job Purpose
To ensure excellent customer service, strong product availability, and increased sales by assisting customers, maintaining shelves, and promoting store products.
Key Responsibilities
1. Customer Assistance
- Greet and assist customers in locating products.
- Provide information about product features, brands, and pricing.
- Suggest alternative or complementary products.
- Help customers with bulk purchases or heavy items.
Example:
If a customer buys rice, suggest dal, oil, or spices.
2. Shelf Management
- Ensure shelves are fully stocked at all times.
- Follow FIFO (First In First Out) for product rotation.
- Remove expired or damaged items immediately.
- Maintain proper shelf arrangement and category placement.
3. Merchandising
- Arrange products as per store planogram or category grouping.
- Ensure price tags and shelf labels are correct.
- Highlight promotional and high-margin products.
4. Sales Promotion
- Inform customers about:
- Ongoing discounts
- Combo offers
- Seasonal promotions
- Encourage purchase of store private label products (if available).
5. Stock Monitoring
- Monitor fast-moving items.
- Inform store manager or purchase team about low stock items.
- Assist in stock receiving and shelf replenishment.
6. Store Cleanliness
- Maintain clean shelves and aisles.
- Ensure products are well aligned and visually appealing.
- Keep the department organized.
7. Billing Support
- Guide customers to billing counters.
- Help during rush hours with packing or queue management.
8. Inventory Support
- Assist in physical stock audits.
- Help in counting and verification of stock.
- Report stock discrepancies.
Daily Tasks
- Check shelves at opening time.
- Refill empty racks.
- Ensure price labels are correct.
- Assist customers throughout the day.
- Monitor stock levels.
- Maintain display cleanliness.
- Assist in closing inventory check.
Skills Required
- Good communication skills.
- Basic product knowledge.
- Customer service orientation.
- Ability to work in a fast-paced retail environment.
- Basic math skills.
Preferred Experience
- 1–2 years in supermarket / retail store sales.
Performance KPIs
| KPI | Measurement |
|---|---|
| Customer assistance quality | Customer feedback |
| Shelf availability | % shelves filled |
| Sales contribution | Department sales |
| Upselling success | Add-on products sold |
| Store cleanliness | Supervisor inspection |
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